DStv has confirmed that a pop up channel will be set up for the purposes of the swearing-in ceremony of President-elect William Ruto.
Ruto is set to be sworn in on Tuesday, September 13 at the Kasarani Stadium.
DStv which is owned by Multi-Choice confirmed the new development in a statement on their Twitter page on Saturday.
The pop up channel will go live on Tuesday and closed the following day.
“It is true that there will be Kenya Presidential Inauguration pop-up channel 197, which will go live on 13th September 2022 and close on 14th September 2022,” DStv said.
At the same time, private media stations will not get exclusive coverage of the event and will have to buy rights from Multi-Choice and KBC.
KBC owns 40% of Multi-Choice.
Niaje @Reubenmaritim10, it is true, there will be Kenya Presidential Inauguration pop up channel 197 which will go live on 13th September 2022, and it will close on 14th September 2022. ^Eric
— DStv Kenya (@DStv_Kenya) September 10, 2022
The new development sparked mixed reactions across social media as seen below.
Wanja Sennan: I feel that Ruto cannot trust the them. They might mess him big time after what they have been doing.
Wambui Chege: We KK are happy with the channel. You cannot understand if you were supporting a candidate who got all the airing time. The media has failed, let this be a lesson for them.
Doughlas: Unnecessary, but maybe the new administration is keen to bring back state corporations to their former glory. Plus the rest are free to air the content they receive.
Njau Wainaina: Why ‘launch’ a ‘pop up’ channel for this? How many Kenyans will know it exists? Is this not a strategy to drive audience to the private channel; KK has contracted?
The Assumption of the Office of President Committee said the swearing-in ceremony will take place before 2 pm on the said day.
“As per the law, this must take place anytime between the hours of 10 am and 2 pm and thereafter the deputy president-elect will also be sworn in,” Kinyua added.
The swearing-in day was declared a public holiday.
Head of Public Service Dr Joseph Kinyua announced the holiday, adding that a gazettement of the same will be issued later this week.
Judiciary Chief Registrar Anne Amadi will administer the oath under the precedence of Chief Justice Martha Koome.
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