Nairobi has emerged the leading city in Africa for online food delivery, according to a survey report by Kenya Food Index.
The second in the list is Casablanca in Morocco,Lagos in Nigeria, Kampala in Uganda and Abidjan in Ivory Coast closes the top five list.
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The survey showed that Kenya has approximately KSh1.8 billion worth market size distributing beverages and food online.
An estimation by African Development Bank (AFDB) show that the worth might boost upto KSh 3.8 billion before 2024.
They also reported that the number of active members which is 2.1 million is projected to multiply by 2024.
“This projection is encouraging as it promises job creation and an injection to the local economy – assuming the Digital Economy is allowed to flourish,” e-commerce platform Jumia says.
Jumia becomes number one in Kenya among other many online delivery platforms.
Other online food delivery platforms are Uber eats and Glovo.
Jumia has partnered with many restaurants in the country and has managed to plant its branches in Nairobi, Mombasa, Kisumu, Eldoret and Nakuru.
The report from the survey indicated that between March to August, Chicken was the most ordered food followed by burgers and pizza.
Jumia reported a 25% increase in their sales from the same period last year.
The company said that the huge increase might have been triggered by the pandemic which led to closure of restaurants.
“Home delivery from restaurants and supermarkets is growing fast, as more consumers are choosing to order from home or the office and want to avoid crowds. We have been working hard this year to continue to improve our quality of service,” Jumia CEO Sam Chappatte said.
They also announced that they have plans to sign up more restaurants.
Food delivery usually takes about 35 minutes.
“I expect we will do better by the end of the year. We are also signing up more restaurants and stores, particularly smaller independents, so that customers have the choice they expect, at affordable prices,” Chappatte added.
The survey indicated that in Kenya the most popular device used is mobile.
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The disclosed that most of the accounts and consumers belong between the age of 25 and 34.
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