News anchor Ken Mijungu has been sacked by Nation Media Group owned TV station NTV.
Ken, who has worked at the media station for seven years, is among tens of employees sacked by Nation Media Group this week as media houses smarts from decreased advertising revenue brought about by COVID-19.
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Taking to Twitter, Ken confirmed his sacking, further thanking NTV for the opportunity and his fans for always watching.
“The axe fell @NTVnewsroom and I was on its way. 7 years in those corridors summed up in a two page letter of termination. We live to fight another day.
“Thanks to God, He remains the greatest, thank you @ntvkenya for the opportunity and thank you for always staying tuned,” he tweeted.
This comes two day after Nation Media group announced mass firing.
Head of Corporate & Regulatory Affairs Clifford Machoka explained that the media company had suffered severe challenges due to the ongoing COVID-19 pandemic.
In a statement, the company said it had decided to let go of staff to minimize the impact of the pandemic on the company’s financial standing.
“Many companies have either shutdown or substantially scaled down operations due to drastic decline of revenues. The media industry has not been spared with media houses globally including NMG having been severely impacted.
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“This new reality necessitates the reengineering of NMG to accelerate its digital transformation. This will include focusing on resourcing people in new areas critical for the Group as it moulds itself to win in the future. Regrettably, this will result in a reduction of our workforce,” the statement read in part.
Shutting down of companies and the ensuing low purchasing power has adversely affected advertisers and hence media houses.
Advertising is the main source of revenue for many newsrooms.
Advertising revenue has dropped by more than 30 percent across the media industry since the pandemic.
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