Citizen TV presenter Willis Raburu has accused some Kenyan celebrities of faking illnesses to promote hospitals.
Taking to Instagram, the media personality noted that healthcare is expensive in the country and the latest trend of hospital influencing is making it worse.
Raburu who took no issue with celebrities making money out of influencing however encouraged them to ensure that common Kenyans can be given the same standards they are accorded.
“I will never tell somebody not to get their bag if it’s in a way that fits them and is legal and that’s ok. Just: Be careful with the lines you are crossing. Tell the hospitals to make sure the standards they give you are the standards accorded to a ‘normal mwananchi’,” he wrote.
He argued that content creators don’t have to be sick to promote hospitals but explore other ways to create content and still advertise the hospital’s services.
“You don’t always have to be sick to showcase a hospital…content creation is a vast and creative field. Do interviews on your channels with the CEOs. I don’t know where the shoe pinches, some could be genuine and if not, then we have budding film careers being launched. Get your paper but be careful,” Raburu added.
Hospital influencing has been on the rise in the recent past with most celebrities expecting babies.
They include Milly WaJesus, Agie The Dance Queen, Celestine Gachuhi, alias Selina, Nadia Mukami and Jackie Matubia among others.
Do you have a story you would like us to publish? Please reach us through [email protected] or call/SMS +254 731 469269