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Top 5 luxurious brands that Kenyans are buying

The luxury car market in Kenya has remained relatively immune to the current struggling economy due to the Covid 19 pandemic.

The trend of buying these cars shows that private companies and affluent households can still afford them.

This is the percentage of Kenyans that have cash buffers allowing them to maintain or raise their lifestyle irrespective of the economic times we live in.

But such is life – it has a different life status that we must learn to embrace. Let’s look at the top 5 luxurious cars that wealthy Kenyans are buying.

1. BMWs

BMW is one of the most popular luxury brands here in Kenya. This German machine has earned its place in the market for producing sleek, exquisite vehicles with modern features.

When it comes to luxury SUVs, BMW sits at the top with its features outweighing heavyweights like Range Rover Sport, Mercedes M-Class, VW Toureg, Porsche Cayenne, among others.

The love for this car in Kenya does not seem to change any time soon. Most celebrities and media personalities have embraced this machine that depicts power, class and comfort.

The most common BMWs you will find in Kenya include BMW x3, x4, x5, x6, 7 series, 5 series, and 3 series. The choice of any of these types boils down to personal preference.


2. Mercedes

Mercedes Benz is a class by itself – comfortable, plush and exquisite. That’s why our lakeside friends adore this machine.

Founded in 1962 and headquartered in Germany, Mercedes is well-known for producing high-class luxury vehicles.

It manufactures Sedans, Coupes, SUVs, and Hatchbacks, growing to be the world’s largest seller of premium cars.

The most common Mercedes Benz cars in Kenya include S-Class, G-Class, GL-Class, GLE-Class, E-Class and C, B, and A-Class.

The most affordable Mercedes Benz in Kenya is the A-Class. It has attractive features that include power-fitted front seats, adjustable cushion lengths for the front seats, touch control buttons, a leather trim steering wheel, power lumbar support, dual-zone automatic climate control, cruise control.

Mercedes A180 and A 200d 2021 are the newly launched variants of the A-Class in Kenya.

3. Land Rover models

Land Rover has elegance and luxury written all over their many brands. This British brand incorporates all four-wheel-drive vehicles that have a swift off-road capability.

Not many people know that Land Rover is owned by a multinational car manufacturing company called Jaguar.

Every Land Rover car offers you value for your money. The most common types in Kenya include the famous Range Rover, Range Rover Sport, Range Rover Evoque, Range Rover Velar, Land Rover Discovery, Land Rover Defender.

All these models have excellent performance, off-road capability, luxurious interior and high-tech safety features, making them a perfect choice.

4. Volkswagen

The Volkswagen company has become the new darling of the Kenyan roads. With their cars warming up the hearts of Kenyans due to their reliability and affordability, they are slowly getting to the top best luxury vehicles in Kenya.

VW Toureg has been one of the best luxurious cars from this group. It is currently giving BMW and Mercedes outstanding competition. Kenyans have started to embrace this Mid-size SUV that began production in 2002.

This SUV combines elegance and power into a vehicle with a luxuriously designed exterior and interior.

Toureg is a powerful car that boasts excellent off-road capability, tough build and sports-like performance. Its 18 to 20 inches alloy rims provide a good driving experience on any terrain. The sharp headlights and crystal daytime running lights are features that cause this car to stand out.

This car gives you more reasons to take that weekend drive out of town to enjoy its swift driving experience on and off-road.

5. Audis

Kenyans love Audis, maybe because of their design or the four rings at the front, well who knows. All in all, it has received a warm welcome to the Kenyan market for luxurious cars.

Did you know that Volkswagen bought Audi in 1964? It is known to produce automobiles with classic exterior designs. Their cars all display a sporty look and come with a four-wheel drive for off-roading capability.

The most luxurious Audis in Kenya include Audi A8, A5, A7, A4, Q5, Q7, and Q8. You can choose your favorite according to your personal preferences.



Life doesn’t get tough on all of us; it’s different depending on your kind of business, worth, savings, etc.

Covid pandemic or not, life moves on, and for some, it even gets better!

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