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Larry Madowo: I took CNN job to raise standards of foreign media’s coverage of Africa

Celebrated Kenyan media personality Larry Madowo has explained why he left his job BBC to take up a new position with CNN in Kenya’s capital, Nairobi.

Speaking in a recent interview, the former NTV news presenter said he took the job so that he would raise the standards of foreign media’s coverage of Africa.

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“We’ve discussed my role with the leadership at CNN International since last year and this was the perfect time. I’ve always been critical of some of the foreign media’s coverage of Africa, so I felt challenged when the CNN opportunity came up

“It’s easy to criticise other journalists’ African reporting from the comforts of America, but I chose to come back, so the audience can hold me accountable to the same standards I preached,” he said.

Madowo further said he was thrilled to finally come back home after working with BBC in three continents, noting that Nairobi has always been special to him.

“I’m thrilled to be heading back home and starting a new assignment with CNN covering a patch that’s close to my heart. Whether I’m working in Johannesburg, London or Washington, Nairobi has always been special to me. This is an amazing platform to showcase the full breadth of African life with a massive audience,” he said.

On his biggest career highlight, the journalist said he was happy to experience protests in the US following the death of George Floyd and the historic US presidential election.

“I feel that everything I’ve done has been a highlight – getting started on TV at 20, a career with the BBC over three continents and working across multiple platforms. But 2020 was probably the ‘newsiest’ year of my career

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“I was a part of it all from the coronavirus outbreak, to the summer of protests following the death of George Floyd and ending in the 2020 US presidential election. For a kid who grew up in a small village in western Kenya without a TV, I pinched myself a lot that I was here,” he stated.

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