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Homeboyz Radio fires presenters Shaffie Weru, DJ Joe Mfalme, Neville over gender insensitive remarks

Homeboyz Radio has terminated ther services of radio presenters Shaffie Weru, Neville Muysa and disc jockey Joseph Munoru, alias DJ Joe Mfalme with immediate effect.

The termination, according to Homeboyz Radio was informed by comments made by the breakfast team on Thursday morning, March 25.

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Shaffie, Joe and Neville were accused of victim shamming a lady who was reportedly thrown off the 12th floor of Ambank House by a man she met on Facebook.

The presenters said ladies are too loose and available for strangers.

In their statement, the Radio Africa owned radio station expressed regrets, further distancing themselves from comments made by the three.

“The comments of erstwhile employees, were neither authorized, approved nor cleared with the company nor was the subject discussed and or authorized by the company’s senior leadership,” said the station.

It further cited gross misconduct and breach of the company’s editorial policies as the cause of their firing.

“We have determined that their conduct constitutes gross misconduct and an egregious breach of the company’s editorial policies

“The company and its subsidiaries do not condone gender-based violence or any form of physical, verbal and emotional abusenor does it subscribe to the view shared by the three employees,” it added.

This came hours after East African Breweries (EABL) announced that it will stop advertising on Homeboyz Radio and Radio Africa over comments made by the breakfast team.

In a statement dated Saturday, March 27, the company indicated that it discouraged gender insensitive statements including the negative portrayal of women in all its marketing campaigns.

“The context in which content on the Wednesday programme was relayed goes against the core tenets of this agenda,” read the statement.

The company further indicated that it would pause all forms of advertising on the Radio Africa programmes related with the presenters.

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“As a pre-condition to revert to our advertising partnerships, we have asked RAG to conduct due diligence in the selection of presenters and embed a robust consequence management plan on those that do not abide by the code of conduct,” reads the statement in part.

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