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EABL suspends advertising on Homeboyz Radio over gender insensitive remarks

East African Breweries (EABL) has stopped all their advertisements at the Radio Africa Group’s station Homeboyz Radio following offensive remarks against women by its three presenters.

In an official statement released on Friday,March 27, the leading brewer confirmed it has put a halt on all adverts  in the station’s shows involving Shaffie Weru, Dj Joe Mfalme and Neville Musya.

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The EABL stated that it highly discourages any kind of gender shaming and negative portrayal on all its advertisements.

EABL strives to promote inclusion and diversity and we discourage gender insensitive statements including negative portrayal of women in all our marketing campaigns. The context in which content on the Wednesday programme was relayed goes against the core tenets of this agenda,” part of the statement read.

While announcing the suspension,the company said that they have had a conversation with the radio station to conduct due diligence in the selection of presenters.

Consequently, begining Thursday, March 25 2021, EABL paused all forms of advertising on the RAG programmes related with these presenters. As a pre-condition to revert to our advertising partnerships, we have asked RAG to conduct due diligence in the selection of presenters and embed a robust consequence management plan on those that do not abide by the code of conduct,” EABL statement read.

This comes after Homeboyz Radio Suspended presenters Shaffie Weru, DJ Joe Mfalme and Neville Musya following their insensitive remarks about a lady who was thrown off a building by her Facebook friend.

The three radio hosts, during their morning show, the Lift Off, engaged in a discussion concerning a 20-year-old Eunice Wangari Wakimbi who was thrown off the 12th floor of Ambank House during first date with a man she met on Facebook.

Their controversial chat, in which the presenters said Wangari called for the attack elicited outrage on Social media forcing them, and the media Firm to issue public apologies.

Hours later the Media firm, Homeboyz Radio, released a second statement which stated that they were done with disciplinary inquiry and came to a decision of suspending the trio.

The statement indicated that the trio were given enough and justified reasons for their suspension.

The three have been suspended for two weeks.

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