Comedian Alex Mathenge has revealed how he quit his media job to concentrate on content creation.
The comedian popular on Instagram and YouTube left Radio Maisha in 2019 as the content creation industry was just blossoming.
“It was a risk because nobody knows the future but by that time I had already started earning from YouTube,” he said.
Speaking during an interview with Jalang’o, Mathenge attributed his success in the content creation industry to Tony Njuguna.
He noted that Njuguna introduced him to the business of copywriting, after hiring him for an ECK (IEBC) advert.
“If I can quit my 10-year employment journey to do comedy that shows that it has a future and it pays,” he explained.
Mathenge is among the leading content creators in the country commanding over 200,000 subscribers on his YouTube channel.
His media career kicked off in Q FM when he joined after being picked by former Nation Media Group CEO Linus Gitahi from Kenyatta University.
He was then poached by Radio Citizen and later Radio Maisha, serving as a content creator and copywriter tasked with writing and directing scripts.
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